Marketing professional with 10+ years in performance marketing, growth, CRM and data analytics across Southeast Asia. Delivered 150% YoY growth at Igloo Insurtech while onboarding 10,000+ agents across markets. Managed $50K+/month paid budgets and cut CPA by 22% at Metrixa. Combines paid media, CRM automation and analytics to build compounding growth systems.
Experience
Tastech PTE. Ltd (FindTourGo)
Marketing Manager2025-02 → Present
Leading marketing strategy for customized travel technology products including the FindTourGo platform, driving B2B and B2C growth across global markets with a focus on Southeast Asia.
- Secured 500+ travel agents globally with a focus on Southeast Asian markets
- Grew the platform to 5,000+ monthly visitors from a pre-launch baseline through targeted digital campaigns
- Expanded tour operator partnerships through B2B relationship development
Igloo Insurtech
Growth and Brand Marketing Manager2021-09 → 2024-12
Led marketing for a leading Southeast Asian full-stack insurtech operating across multiple markets.
- Delivered 150% YoY growth
- Launched the insurance agent platform in 4 SEA markets and reached 10,000+ agent signups in the first year, with 2x industry-standard retention
- Secured 5+ strategic partnerships with e-commerce and fintech platforms, expanding reach to 500,000+ users
- Increased B2C brand awareness in Indonesia by 40% through integrated online and offline campaigns
OneMount (VinID Ltd)
CRM Specialist2019-09 → 2021-08
OneMount Group is Vietnam's largest technology ecosystem across financial services, distribution, real estate and retail.
- Raised email open rates by 20% and conversions by 15% through A/B testing and segmentation
- Implemented an integrated CRM solution with personalized communication workflows
- Built marketing dashboards to monitor and optimize campaign performance
Metrixa Pty Ltd
Senior Performance Marketing Specialist2018-07 → 2019-08
Australian marketing agency focused on performance-driven strategies for various industries.
- Grew ROI by 30% quarterly while managing $50,000+ monthly Google Ads budgets
- Reduced CPA by 22% through automated bidding strategies and systematic A/B testing
Mytour Vietnam
Digital Marketing Executive2015-05 → 2018-07
Online travel agency.
- Reduced CPA by 18% through SEM optimization across Google Ads and Trivago
- Designed lifecycle campaigns (onboarding, retention, win-back) in Insider with CRM-driven triggers
- Improved acquisition through Trivago and Criteo retargeting
Selected consulting
Dichung.vn
Performance Marketing ConsultantLogistics and tech
- Paid acquisition campaigns
- Funnel efficiency optimization
- Data-backed scaling recommendations
CATSA
Digital Marketing ConsultantRetail and fashion
- Paid media campaigns
- ROAS optimization
- Customer acquisition tracking
Cenhomes.vn
Performance Marketing ConsultantReal estate and proptech
- Lead generation funnels
- Analytics tracking
- Campaign targeting
Hanoi Community College
Digital Marketing ConsultantEducation
- Enrollment campaigns
- CRM workflows
- Paid search optimization
Skills
Advertising: Google Ads · Facebook Ads · TikTok Ads · Trivago · Criteo
CRM and automation: HubSpot · Insider · Salesforce · Braze · Mailchimp
Analytics and data: Google Analytics · BigQuery · Mixpanel · Looker Studio
Channels: SEM/PPC · Email · Content · Social · Affiliate
Automation: n8n
Education
Bachelor of Arts · English and Business Administration
University of Languages and International Studies, VNU
Certifications
- Google Analytics Certification · Google
- Google Ads Search Certification · Google
- AI-Powered Performance Ads Certification · Google
- Insights from Data with BigQuery · Google
- Exploring and Preparing your Data with BigQuery · Coursera