Growth · CRM · Automation

Growth marketer who builds the systems

Performance marketing, CRM and martech automation for B2B and B2C platforms across Southeast Asia. 10+ years, from paid media to the workflows behind it.

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YoY growth delivered: 150%; Igloo Insurtech, 2021 to 2024
agents onboarded: 10,000+; 4 SEA markets, first year
monthly paid budgets managed: $50K+; Metrixa
years in growth marketing: 10+; Southeast Asia

A campaign is only the beginning.

Follow a lead from the first click to the next decision. Each handoff connects the work; each result feeds the next move.

ILLUSTRATIVE WORKFLOW

Front desk

Meet the team: select a role to see the work behind itBRIEF → LEAD → FEEDBACK ↺

The system, in motion

Example: a service enquiry becomes a qualified lead, then a better decision.

Manager → Creative + Performance

One goal. One shared brief.

Creative and Performance turn the brief into a campaign.

Input: The challenge: attract qualified leads for a service.
Output: An audience, a message, and a definition of a qualified lead.

A click with a source. A lead with context.

Creative, a landing page, and a channel plan.

A form submission with its campaign source and stated need.

CRM receives the context needed for a useful follow-up.

The right follow-up, at the right moment.

The lead’s stated need and recorded interactions.

A segment, a relevant email sequence, and qualification status.

Automation routes qualified leads to the right owner.

Every lead gets an owner.

A qualified lead and assignment rules.

An owner, a next task, and a handoff recorded in CRM.

Data connects the campaign source to the follow-up outcome.

Results change the next decision.

Spend, lead quality, and conversion outcomes.

A view of which channels bring qualified leads and where the funnel loses them.

The Manager revises the brief; Performance adjusts spend. The next cycle begins.

Marketing Manager
Strategy, growth, KPIs, partnerships
150% YoY · growth delivered at Igloo Insurtech
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Content and Creative
Content, landing pages, brand
+40% awareness · Indonesia brand campaign, Igloo
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Performance Marketer
Google, Meta, TikTok Ads, budget allocation
-22% CPA · on $50K+/month Google Ads, Metrixa
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CRM and Lifecycle
Segmentation, email, onboarding, retention, win-back
+20% open rate · and +15% conversion, OneMount
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Data and Reporting
Tracking, GA, BigQuery, Looker Studio dashboards
One dashboard · for every channel
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Martech and Automation
n8n flows, CRM integrations, lead routing, automated reports
n8n flows · case study coming soon
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SEO and GEO
Organic search and AI search visibility
Live case · this website, tracked in Search Console
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Agency Ops
Process, cadence, agency management, cross-team coordination
5+ partnerships · reaching 500,000+ users, Igloo
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Front desk
Let's talk · Connect on LinkedIn
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01 / Consult

Connect the work that drives growth.

Find the gap, build the workflow, and give your team a clearer next move — across acquisition, CRM and reporting.

01 / Consult

Marketing consulting

A clear direction for acquisition, lifecycle and measurement.

Learn more 02 / Consult

Martech & automation

Connect your tools. Give repetitive work a better workflow.

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Flows & AI tools

Focused tools for a repeatable marketing task.

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02 / Proof

Where the work made a difference.

Selected experience in growth, lifecycle marketing and consulting.

Explore all work

Igloo InsurtechGrowth

Growth across Southeast Asia

Agent acquisition, partnerships and brand marketing at Igloo Insurtech.

150%

OneMountLifecycle

A more connected customer lifecycle

Segmentation, testing and communication workflows at OneMount.

+20% open rate

Consulting

Connecting campaigns to customers

Paid media and acquisition tracking for a retail and fashion brand.

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03 / Lab

Small tools. Useful outcomes.

Automation flows and AI tools, built from the work itself.

Visit the lab

[ In the workshop ]

The first automation flows and tools are taking shape. Published projects will appear here when they are ready.

Meet Tuan

Strategy is where I start. Building is how I work.

I’m Tuan. Over 10 years in growth marketing across Southeast Asia, I’ve worked on the connections that campaigns alone can’t fix: how leads reach CRM, how teams follow up, and how results change the next decision. I work across paid media, lifecycle marketing and automation to make those connections work.

Explore my experience