Context
Led marketing for a leading Southeast Asian full-stack insurtech operating across multiple markets.
Growth and Brand Marketing Manager
What I did
- Launched the insurance agent platform across Southeast Asian markets
- Developed partnerships with e-commerce and fintech platforms
- Integrated online and offline brand campaigns in Indonesia
Result
- Delivered 150% YoY growth
- Launched the insurance agent platform in 4 SEA markets and reached 10,000+ agent signups in the first year, with 2x industry-standard retention
- Secured 5+ strategic partnerships with e-commerce and fintech platforms, expanding reach to 500,000+ users
- Increased B2C brand awareness in Indonesia by 40% through integrated online and offline campaigns
Source: owner-provided professional profile · Igloo Insurtech · 2021-09 → 2024-12