Work

A more connected customer lifecycle

Segmentation, testing and communication workflows at OneMount.

Tuan DoLast updated OneMount (VinID Ltd) · 2019-09 → 2021-08

Context

OneMount Group is Vietnam's largest technology ecosystem across financial services, distribution, real estate and retail.

CRM Specialist

What I did

  • Implemented an integrated CRM solution with personalized communication workflows
  • Built marketing dashboards to monitor and optimize campaign performance

Result

  • Raised email open rates by 20% and conversions by 15% through A/B testing and segmentation

Source: owner-provided professional profile · OneMount (VinID Ltd) · 2019-09 → 2021-08

Tools

CRMA/B testingMarketing dashboards